What do I know?

When you hire a copywriter you want to know they can actually write. Don’t worry. Besides being a word nerd, I’m also qualified. I have a degree in Professional Writing and Publishing, and Literary and Cultural Studies from Curtin University. I also have a Diploma of Business Marketing.

What about work experience?

I began my career in the marketing department of  a recruitment agency where I learned how to write the perfect job ad. After a stint in London, I returned and started writing about music in publications like Xpress and The Brag.

I landed a job at Scoop Publishing – an awesome opportunity. I wrote for magazines in the lifestyle series, covering art, travel and entertainment. When Scoop sadly closed its doors, I began the business of copywriting.

Why I love it?

I love exploring other people's passions, and figuring out how best to express their stories. Being an introvert, I didn't expect meeting new people would be a highlight. But since I started this journey the conversations I've had with business owners have reiterated what I want from my own life.